I think that is actually a Rickenbacker in the photos. There are quite a few guitars listed where they don't show the front of the headstock and when you start to look at the smaller details it's quite likely it's an original rather than a copy.
It might still be the case that it's a great deal, but I would imagine that what you actually get isn't going to be that similar to what's pictured in terms of the smaller details.
For example the first one here is a HH jag with weird control plates, and the second looks like the photos are of a real Fender.
Would they really have a whole bunch of Rickenbacker 4001 basses in different colours just lying around to photograph, though? They don't really come in very many colours to begin with, I thought.
I think the black one in the first two images at the top is what they're making, and then the black one in the third image and the white one (the one you posted) are real ones. Check the lighter and laquered fretboard, the bridge and horseshoe pickup are both pretty different, too.
I'd love a Jet Glo Black Rick bass, It's pretty much the only thing on my 'want' list that I'd be happy to put a grand or more down on.
They have an odd copy of the Richie Sambora signature strat. Has a clear pickguard exposing the wiring, though they managed to do a good job of the star inlays.
Gibson released a range where they did this. They were called supremes or something, I guess they just wired them in like you would a semi hollow - through the pickup cavities and output jack.
You hope they don't because it's a right pain in the arse when they do. The pots on my Eastman are starting to get a bit iffy but I'm persevering until I really have to change them. The trick is to tie floss to the top of the pot, then use the pickup cable to get a hold of the pot until you can reach it through in this case the pickup cavity I guess. I could be wrong though and they might have wired the guitar and stuck the back on after to cut down on production costs though which in this case you'd be screwed.