Seems that Jimmy Page envisioned a band that would go beyond what The Yardbirds, Cream, and The Who were doin, so he set out strategically to recruit musicians who fit his sonic vision. Recruiting the drummer, his description for what he wanted was "a hooligan".
"I want a super hooligan drum sound. Like this..." and he played Lonnie Mac's "Lonnie on the Move" for John Bonham. John recognized the drumming on that track, whoever it was, as his own membrane breaking in yer face sound, and signed on to what eventually became Led Zeppelin (named by John Entwistle and Keith Moon, btw).
When ya listen to this track, sure enough it sounds like John Bonham. So who in the world is this

Cheers,