Darth Stang wrote:It's an interesting businesss model fender have. Sell a jagstang in 1997. Then stop. Sell a jag stang in 2003 then stop. Close down Japan and lay off all the workers then make a lower cost jagstand in Mexico. For a market of maybe 100 people.
From one angle, You can say that again, they were pushing Japanese "collector series" "meedly meedly meee" shredder guitars still in 1995 when the Jag-Stang came out, IIRC it shares a page in Fender Frontline along side the Ritchie Sambora Floyd Rose Stratocaster or that Scalloped Fretboard-ed thing Yngwie Malmsteen goes 10,000 mph on. Those guys were totally being outsold by retro-60's kitsch at that time. If I were in charge of Fender in 1991 and started getting reports of vintage Jaguars and Mustangs being hot shit all of a sudden because this Guitar Anti-hero from Seattle is playing them, I'd be gearing up to make inexpensive Squier Pro Tone guitars to the likes of the VM series back then!. Shoot, the guitar that introduced me to EMG's was a Fender Prodigy (basically a offset Heartfield super strat with a Kahler Floyd Rose Clone) - and that was made one year before my Jag-Stang was, showing how misguided Fender seems to have been at that time.
Time for my old man screaming at clouds bit.......
From another angle, I started playing in 1995, the same year the Jag-Stang came out, and things were waaaay different back then. Guitars were more expensive (even those $99 Harmony things - in today's money those guitars would cost around $199 for 2 unswitchable single coils on a boat paddle, a Squier Affinity with consideration for Inflation can be had cheaper now, and those are REAL Teles and Strats), the scene was even more conservative - which explains why 99.9% of the Fender lineup was blues and hair metal based even when "grunge" was the hottest thing. I remember going to guitar stores and hearing the clerks talking shit about Nirvana breaking their guitars and how disgraceful and terrible it was, I even got to hear about the Trees show as one of the guys who owned a shop knew someone working that show. Traditionalists were the loudest, and we were just dumb kids to them playing "that god damn Smells Like Teen Spirit crap" all day long in their stores badly. Also, being kids, we had not any money to spend on guitars, and were at mercy of our parents, and the old stigmas of shortscales and offsets at the time were still held hardcore - I remember going to shops asking about Jaguars at the time and getting "those are too delicate for you - here's a Jackson" all the time, or hearing the same crap over and over about how Mustangs don't stay in tune, need Tune-O-Matics to be real guitars, and have weak pickups, that Cobain kid slapped a humbucker in his and it sounds "okay". Now that we - those kids - hit our mid twenties already, and now had money to burn on guitars, NOW they decide they are going to put more than just a Japanese "Christmas Guitar" in production for parents to buy as a bribe for Johnny boy to get good grades and still believe in Santa Claus (rolls eyes).
It's I truiging all the Low cost crap fender has been churning out, pawn series blacktops classic vibe etc. It's almost like they are making it just for folks to take photos off. Then on the other spectrum you have 12,000 dollar custom shop George teles
This is something I've wanted to write a blog post on for years - how 2005-present is what I call the "Consumer Guitar Years" that talks about this very phenomenon with product lines, especially the low end. Guitars have turned from being a tool with which to create music or something more sacred to some people - now to being kind of a status symbol mixed with a disposable appliance in the eyes of the mainstream like a toaster. That's one motivation for the high end models that cost as much as a Toyota Corolla and the low end models that cost less than that Harmony Boat Paddle H804 guitar from the Sears Catalog in 1990 yet are rather accurate reproductions of super-high end models from the 50's and 60's. I have very mixed feelings on that whole thing - it's benefited us as guitarists in so many ways, but also has kind of ruined all the fun but whimsy from it at the same time.