with steel strings and that kind of setup, I'd assume it's for sitar-lovers who want to try something new. Godin's Glissentaur (nylon) is somewhat in theat vein of thought, but more of a guitar and Egyptian/Syrian oud mix.
Close your eyes and this Turk sounds almost exactly like he's playing an Oud at times:
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Or get your Harrison on with a Godin Multiac Fretless.
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Still, I'd probably prefer an electric Oud for those signature toanz, and the fact that they looks so bizarre.
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Might be able to get some amazing sounds out of that, especially if you're a sitar fan. Kind of an odd body shape for a 12 string - especially one without any frets.