The Golden Age Of Fender: 1946-1970

The original shortscale guitars; Mustangs, Duo-Sonics, Musicmasters, Jaguars, Broncos, Jag-stang, Jagmaster, Super-Sonic, Cyclone, and Toronados.

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BoringPostcards
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Post by BoringPostcards »

wow. I want this book. Any idea when it will be released? Edit: nevermind I went back to gawk at the pics and saw the date.
Man those electric XIIs are GAS inducing like nothing else. Too bad they're rare and way too expensive for me.
Probably end up just building one.
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Mages
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Re: The Golden Age Of Fender: 1946-1970

Post by Mages »

westtexasred wrote:Image
that was a lot of money back then. according to this inflation calculator, what cost $119.50 in 1956 would cost $936.52 in 2008! the extra $30 for the additional pickup was the equivalent of an extra $235.11 bringing it up to $1171.63 for the duo sonic!
cogito ergo sum...thing or other...
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Mike
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Post by Mike »

I'm going to buy this book when it is done.
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Gavin
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Post by Gavin »

Tear out all the best pictures and post them to me so I can stick them on my bedroom wall, ta.
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Mike
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Post by Mike »

I won't ask what you'll use for adhesive, you scoundrel.
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BobArsecake
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Post by BobArsecake »

Mike wrote:I'm going to buy this book when it is done.
+1

It looks ace.
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Mike
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Post by Mike »

I just love the obvious attention to detail on the photography and their clear love for the instruments, especially the oddball and left-field stuff that we all love over here. So nice it's not just Telecasters and Stratocasters.
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Thom
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Post by Thom »

BobArsecake wrote:
Mike wrote:I'm going to buy this book when it is done.
+1

It looks ace.
Definitely. One for the birthday list.
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Mike
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Re: The Golden Age Of Fender: 1946-1970

Post by Mike »

mage wrote:
westtexasred wrote:Image
that was a lot of money back then. according to this inflation calculator, what cost $119.50 in 1956 would cost $936.52 in 2008! the extra $30 for the additional pickup was the equivalent of an extra $235.11 bringing it up to $1171.63 for the duo sonic!
I don't think you can just use that type of calculation. These were student models and were clearly more affordable than that.

Remember the 50s were a massive boom period in the US Economy.
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robrtnickerson
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Post by robrtnickerson »

Remember the 50s were a massive boom period in the US Economy.
That plus stores would extend credit to anyone, my then 10yr old uncle bought a strat in '62 without his parents even knowing about it. I think he paid something like $10 a month for it. They eventually found out and ate him, but my point is still valid.
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Re: The Golden Age Of Fender: 1946-1970

Post by stewart »

Mike wrote:
mage wrote:
westtexasred wrote:Image
that was a lot of money back then. according to this inflation calculator, what cost $119.50 in 1956 would cost $936.52 in 2008! the extra $30 for the additional pickup was the equivalent of an extra $235.11 bringing it up to $1171.63 for the duo sonic!
I don't think you can just use that type of calculation. These were student models and were clearly more affordable than that.

Remember the 50s were a massive boom period in the US Economy.
i've got a fender book published in 2000 that states the following:
foam green jazzmaster, 1964 retail: $366.97
(today's money: $2020)
value of 1964 example now: $4000
which suggests they were almost equivalent to an AVRI at today's prices (if you accept their calculations).
Image