its small
its cheap (299)
built in sondz (because hooking up the midi controler i already own turned out to be a upsetting failure)
you can plug mic's into it so you can sound like fucking darth vader (i hope)
you can plug guitars into it so you can sound like omar.
its portable enough that you can club your wife over the head with it when she finds out you bought another tiny keyboard that "you never use the one you got before!!! bla bla bla"
