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What Would You Do With Fender?
Posted: Thu Sep 25, 2008 10:05 pm
by euan
Right. So Fender bring out a new model of guitar, a signature of course but different to others that they offer at that price point. People complain that again Fender is doing nothing new. What do people exactly want from Fender? Are you just wanting them to apply their current philosophy to their entire past catalogue?
What does Fender actually mean to you? To me it means affordable quality guitars more than anything else. You don't go to them to get anything cutting edge but something you know and rely on. Even Leo Fender did this when he started Musicman and G&L, he just slowly refined his concepts and offered more options.
If I was in charge of Fender I would adopt a more direct model, allowing customers to pick and guitar body, neck and pickup config across their entire range. I certainly think it is possible with modern technology and they would be able to cut out the guitar shops. Charge customer a premium over the standard models but not too much.
So what would yo do?
Posted: Thu Sep 25, 2008 10:07 pm
by Justin J
more color options on guitars and resurrect sunn amplifiers.
Posted: Thu Sep 25, 2008 10:22 pm
by James
Some recent things have been quite good. S1 switching is clever and subtle. Mostly it's been disappointing.
If you think back to when Leo had the company, how many bridge designs did they come up with? Some are similar like the original musicmaster/duo type being like the Tele but smaller, but you have at least...
Jag/Jazz
Mustang
Bronco
Strat
Tele
Musicmaster I
Musicmaster II
They changed the strat one to that two point one recently but other than that not much has happened in that sort of department. Leo was all on that shit back when Fender was young. You have roller pots on the jazzy, lots of switching options, trying out under the pickguard pickups, even the jazzy pickups themselves. That sort of ethos would be good for the modern Fender.
Personally I'd like to see them go partly down the road of vintage aesthetics and modern funcionality. That means no more of those stupid strat saddles and fuck the 3 saddle tele bridge. They could easily do a series of moden guitars without making them look all Ibanez like. Have guitars come stock with straplocks and the jaguars with an adjustable mustad bridge at least.
Mostly though, taking those ideas into new models would be good. It's clear what Fender do well best. Single coil solidbody guitars, and a lot of variations on that. You could take that basic idea and go nuts with it while still keeping a noticeably Fender look. Things like the Toronado are about as cose as they come to that recently I suppose.
I'm being quite vague here but there are so many things they could do it's so disappointing they don't even take the little steps very often.
Posted: Thu Sep 25, 2008 10:24 pm
by euan
I think the two point Strat bridge was a later 80s early 90s design.
Posted: Thu Sep 25, 2008 10:42 pm
by Mages
bubbles_horwitz wrote:more color options on guitars and resurrect sunn amplifiers.
yes. +1
Posted: Thu Sep 25, 2008 11:26 pm
by Sloan
Every guitar ships with FUCK OFFSETGUITARS.COM custom guitar strap, picks, and sticker.
Posted: Thu Sep 25, 2008 11:27 pm
by robroe
sunn amps, but make em fucking affordable. not like 1000 for a 50 watt model T.
anyways. i kinda already built my dream strat with robOG parts. 2 single coils, 2 vols, and a 3 way toggley. you don't see too many of them around do you?
i am bigger into fender colors than anyone else on this board. i would say my favorites are mid 90's colors that are impossible to find now liks surf pearl and sky blue. im telling you guys, sky blue looks SO FUCKING GOOD in person.
i would have them make a squier esqure classic vibes in fiesta red/mint pg w/o binding. $250
WHY DOESN'T SQUIER MAKE A FUCKING ESQUIER? IT MAKES NO FUCKING SENSE! ITS GOT ONE PICKUP FOR CHRIST SAKES.
i would have fender japan start making duo sonic II's again in red/white/blue, and 70's music masters in all black set them at around 300-350 like a MIM strat/tele.
i would have fender make some sort of copy of a wilshire/olympic style with single coils and bolt on neck / fender headstock
so much shit that hasn't been done yet...
Posted: Thu Sep 25, 2008 11:36 pm
by Mo Law-ka
robroe wrote:2 single coils, 2 vols, and a 3 way toggley. you don't see too many of them around do you?
![Image](http://img204.imageshack.us/img204/3769/dscn5956tr4.jpg)
Posted: Thu Sep 25, 2008 11:44 pm
by jeff
More colors across the board. For MIJ models that are sold in the US, make all the colors available. They've already done this with the Jaguar bass, how hard could it be?
Stop doing signature models and focus on giving working musicians a bigger toolbox of sounds to work with at affordable prices.
Add an MIJ '65 Duo Sonic II to complement the Mustang.
Introduce an updated version of the Starcaster, semi-hollow, offset body and bolt-on neck but with a different bridge design (like the one on the MIM Jaguars/Jazzmasters but with some kind of innovative tailpiece?). Make it available with either widerangers or single coils. Make a 12 string version! Sell it for under $1,000!
If they need to have some crazy $3,000 guitar at the top of the range, do a crazy innovative guitar with tons of switches or a new type of pickup or something instead of some '60s relic boomer shit. The boomers are going to be dead soon. It will soon be okay to be awesome and interesting.
Posted: Thu Sep 25, 2008 11:54 pm
by roofiez
more colors and combination body/pickguard, klusons tuners in every guitar, if they are planing to keep on releasing black strats, at least put them a motherfucking black pickguard!!!
![Image](http://img228.imageshack.us/img228/474/kurtcobainstratocasterbg4.th.jpg)
Posted: Fri Sep 26, 2008 12:15 am
by Mages
robroe wrote:i am bigger into fender colors than anyone else on this board.
yes. we know.
robroe wrote:WHY DOESN'T SQUIER MAKE A FUCKING ESQUIER? IT MAKES NO FUCKING SENSE! ITS GOT ONE PICKUP FOR CHRIST SAKES.
haha, but uh... dare I say avril lavigne?
robroe wrote:i would have fender japan start making duo sonic II's again in red/white/blue, and 70's music masters in all black set them at around 300-350 like a MIM strat/tele.
amen, yes!
Posted: Fri Sep 26, 2008 12:34 am
by roofiez
roofiez wrote:more colors and combination body/pickguard, klusons tuners in every guitar, if they are planing to keep on releasing black strats, at least put them a motherfucking black pickguard!!!
![Image](http://img228.imageshack.us/img228/474/kurtcobainstratocasterbg4.th.jpg)
oh so they already did that but its more expensive than a regular mexi, fuck off
http://www.fender.com/products//search. ... 0265002506
Posted: Fri Sep 26, 2008 12:58 am
by More Cowbell
robroe wrote:
WHY DOESN'T SQUIER MAKE A FUCKING ESQUIER? IT MAKES NO FUCKING SENSE! ITS GOT ONE PICKUP FOR CHRIST SAKES.
The music shop near me called "braswell music", I took bobac there, they have esquire models, and they are new from fender.
![Exclamation :!:](./images/smilies/icon_exclaim.gif)
I think the price is like $600 or somthen.
Posted: Fri Sep 26, 2008 1:00 am
by Billy3000
roofiez wrote:roofiez wrote:more colors and combination body/pickguard, klusons tuners in every guitar, if they are planing to keep on releasing black strats, at least put them a motherfucking black pickguard!!!
![Image](http://img228.imageshack.us/img228/474/kurtcobainstratocasterbg4.th.jpg)
oh so they already did that but its more expensive than a regular mexi, fuck off
http://www.fender.com/products//search. ... 0265002506
or the stupid David Gilmour strat that is exactly like every other signature model black strat.
gilmour
Posted: Fri Sep 26, 2008 1:08 am
by aen
BUilt to order guitars, made of standard produciton parts. Like
"I want a seafoam green 72 tele custom with a 50's tele neck, no tone on the neck, 1 meg pots, and the output jack where the tone pot was."
"ok, $700"
Deal.
Posted: Fri Sep 26, 2008 1:09 am
by Mo Law-ka
aen wrote:BUilt to order guitars, made of standard produciton parts. Like
"I want a seafoam green 72 tele custom with a 50's tele neck, no tone on the neck, 1 meg pots, and the output jack where the tone pot was."
"ok, $700"
Deal.
this man knows what the people want.
Posted: Fri Sep 26, 2008 1:09 am
by jcyphe
Sell it to Gibson.
Posted: Fri Sep 26, 2008 1:16 am
by Billy3000
aen wrote:BUilt to order guitars, made of standard produciton parts. Like
"I want a seafoam green 72 tele custom with a 50's tele neck, no tone on the neck, 1 meg pots, and the output jack where the tone pot was."
"ok, $700"
Deal.
YES! I hope fender is reading this.
Posted: Fri Sep 26, 2008 1:22 am
by robroe
i don't want a fender esquire. fender already makes like 3 models of it.
i want a squier one. with a single coil pickup, not that avril lagina humbucker shit
Posted: Fri Sep 26, 2008 2:19 am
by mezzio13
aen wrote:BUilt to order guitars, made of standard produciton parts. Like
"I want a seafoam green 72 tele custom with a 50's tele neck, no tone on the neck, 1 meg pots, and the output jack where the tone pot was."
"ok, $700"
Deal.
Nail on the head!