To be fair, Nat Daniels' Danelectro did invent the "lipstick tube" pickup.
From Nat Daniels' son, Howard (from
NATHAN I. DANIEL, Danelectro Founder and SuperOutrigger Inventor):
In his autobiography, Joseph N. “Joe� Fisher, Sears’ principal musical instrument buyer from 1959 to 1968, wrote that “Nat was an innovator who understood the principle of ‘rigid control of expense,’ an example of which was his innovative and inexpensive … magnetic pickups used in electric guitars. He made them from surplus [actually, they were not “surplus� at all] lipstick tubes, bought from a cosmetics manufacturer. He inserted the electronics in the tubes and produced the lowest cost guitar pickup in the industry.� Low-cost they may have been, but their innovative design makes them still highly sought-after by many guitarists today, who love their distinctive sound as well as their “cool� appearance.
Love them or hate them, Evets does in fact own the rights to use the name in that context.
You can't directly link the searches, so I had to take a screenshot.