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There's some chat over on OSG about Fender releasing a 65 Avri Jag. Looks like it was up on the Guitar Center website briefly before being pulled.

The 62 AVRI has disappeared from the Fender website as well.

Yeah from what I saw it was:

- dots and binding neck
- CAR and Sunburst for the Jaguar
- Gold and Sunburst for the Jazzmaster

So basically amazingly uninspiring colour choices from Fender there

It also had a hilarious price, like $2,500

Yeah, dread to think what that price would translate to here in the UK. The existing AVRIs were c£1500 so about a $1 = £1 conversion...

Edit: They've got them up at Musician's Friend now:

Jaguar: http://www.musiciansfriend.com/guitars/ ... ric-guitar
Jazzmaster: http://www.musiciansfriend.com/guitars/ ... ric-guitar

Now I think of it I haven't seen many (if any) Jazzmasters with bound necks.... The price of these I'd stick to vintage.

with that price hike, each white witch hat cost about 600 bucks each

Today, Fender has boldly cleared the slate to make way for a fresh American Vintage series with new features, new specs and the most meticulous level of vintage accuracy yet. Rather than just replacing the previous models with different ones, they’ve completely and comprehensively re-imagined the entire vintage-reissue concept—restoring original tooling dies, voicing new pickups, reformulating vintage colors and more—based on actual vintage guitars.

WOW THEY REFORMULATED CAR AND 3TS. THOSE WIZARDS OF PAINT

THIS ON THE OTHER HAND I MUST OWN.

http://www.musiciansfriend.com/guitars/ ... ric-guitar



KINGMAN IN FIESTA FUCKING RED

All these new 2012 AVs appear to be more expensive then the previous ones. The 65' Jag (3TS) is on guitarguitar for £1,939. The gold Jazzmaster is £1,799. 64' Telecaster £1,699. Some of these are what low end Custom Shop prices were, not too long ago.

BearBoy wrote:Yeah, dread to think what that price would translate to here in the UK. The existing AVRIs were c£1500 so about a $1 = £1 conversion...

Edit: They've got them up at Musician's Friend now:

Jaguar: http://www.musiciansfriend.com/guitars/ ... ric-guitar
Jazzmaster: http://www.musiciansfriend.com/guitars/ ... ric-guitar

Yeah, it's from that 'transition' period in the mid 60s when they fitted witch hats and started adding binding to the neck but hadn't moved over to block inlays yet. The lead guitarist of MONO has one of those iirc, and the neck binding looks really nice.

As gorgeous as that is, I'm just not convinced that the AVRIs are worth the money...and I'm a huge JM fanboy. I just upgraded the pickups and trem of my CIJ reissue and that's near enough to the real thing for me.

robroe wrote:

Today, Fender has boldly cleared the slate to make way for a fresh American Vintage series with new features, new specs and the most meticulous level of vintage accuracy yet. Rather than just replacing the previous models with different ones, they’ve completely and comprehensively re-imagined the entire vintage-reissue concept—restoring original tooling dies, voicing new pickups, reformulating vintage colors and more—based on actual vintage guitars.

WOW THEY REFORMULATED CAR AND 3TS. THOSE WIZARDS OF PAINT

This might explain the hefty price hike. They're taking them upmarket. For select individuals.

Fender's colour choice on these is lame as fuck. The only slightly "outside the box" choice they've made here is Aztec Gold (I much prefer Shoreline on a Jazzmaster...far subtler & classier IMHO)This (coupled with the lol-worthy price) just serves to reiterate my theory that Squier is much more my cup of tea than Fender these days. If you were going to spank this much money, surely vintage would be a better manouvre?

jumbledupthinking wrote:Fender's colour choice on these is lame as fuck. The only slightly "outside the box" choice they've made here is Aztec Gold (I much prefer Shoreline on a Jazzmaster...far subtler & classier IMHO)This (coupled with the lol-worthy price) just serves to reiterate my theory that Squier is much more my cup of tea than Fender these days. If you were going to spank this much money, surely vintage would be a better manouvre?

Yep. If this is representative, it's three grand for those of us who have pictures of the Queen on our money. If I had that amount to spend on my main axe, I might as well keep an eye out for an original!

BearBoy wrote:They're taking them upmarket. For select individuals.

Ain't that the truth? Every time I see anything in that ad campaign, I like to substitute the word "select" with "ugly and unimaginative".

Wait... I just noticed this. Do you think the '62 Jaguar has been discontinued? If it has, then that really sucks. Why would they do that, especially since the new ones are $600 more AND have two LAME color choices. Stupid.

dren68 wrote:Wait... I just noticed this. Do you think the '62 Jaguar has been discontinued? If it has, then that really sucks. Why would they do that, especially since the new ones are $600 more AND have two LAME color choices. Stupid.

they'd do that because...

dren68 wrote: the new ones are $600 more

Thomas wrote:

dren68 wrote:Wait... I just noticed this. Do you think the '62 Jaguar has been discontinued? If it has, then that really sucks. Why would they do that, especially since the new ones are $600 more AND have two LAME color choices. Stupid.

they'd do that because...

dren68 wrote: the new ones are $600 more

GuitarGuitar list the UK RRP for both the Jag and the Jazz at over two grand each...despite this and the fact that they're not in stock yet they'll actually be selling them for around £1800.

The Jag is/will be available in CAR but still...

What I don't understand is why someone would pay THAT much more for essentially the same guitar. The only difference is the bound neck and some new fancy schmancy lacquer, right? I mean, if people want to buy them, that's totally fine with me. I just hope these aren't replacing the 62 AVRIs. If they are, I might have to get another one (or 3).

dude. . . my avri jag was worth the $1200 or so i paid for it new 7 years ago, but there's no way adding binding to it makes the value somehow climb to double that. the build quality is superb, the parts are all top shelf, and it's just a great all around instrument, arguably worth north of a grand (no, sorry, not a single squier i have played even approaches it). but $2400 to add binding, and you get only two colors to choose from?


do one, fender.

dren68 wrote:What I don't understand is why someone would pay THAT much more for essentially the same guitar. The only difference is the bound neck and some new fancy schmancy lacquer, right?

Well, according to their marketing blurb:

Fender Marketing Blurb wrote:Rather than just replacing the previous models with different ones, we’ve completely and comprehensively re-imagined the entire vintage-reissue concept—restoring original tooling dies, voicing new pickups, reformulating vintage colors and more—based on actual vintage guitars we tracked down to make sure we had it right. We did the work, and it shows, because there’s pure tonal magic in each new American Vintage instrument.

The pickups are listed in the specs as being "New American Vintage '65 Jaguar® (Neck)/(Bridge)" so I guess they differ from the '62 AVRI ones.

dren68 wrote:I just hope these aren't replacing the 62 AVRIs. If they are, I might have to get another one (or 3).

The '62 AVRIs have disappeared from the Fender website so it looks like they probably are being replaced.

This does create a pretty sizable gap between the AVRI and CP range. Wonder if an American Standard Jag might be around the corner?

dots wrote:dude. . . my avri jag was worth the $1200 or so i paid for it new 7 years ago, but there's no way adding binding to it makes the value somehow climb to double that. the build quality is superb, the parts are all top shelf, and it's just a great all around instrument, arguably worth north of a grand (no, sorry, not a single squier i have played even approaches it). but $2400 to add binding, and you get only two colors to choose from?


do one, fender.

Someone on the OSG forum said that they should getting more colors eventually, although it's still not worth that ridiculous price. Plus, what's the big deal about binding? Does it make a difference in the way it sounds?