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guitar marketing spiel scrapbook

Posted: Thu Nov 14, 2013 1:43 pm
by George
i'm going to post the best guitar related marketing/advertising spiel i come across in this thread from time to time. feel free to join me.

i would say one of the main offenders in the industry is seymour duncan. i think they seem to put a lot of effort into their marketing, maybe because modding pickups are an optional extra for many guitarists, and in a flooded marketplace they really need to sing for their supper. this just came through as an email, and it contains every conceivable piece of gear dialect in my vocabulary.
Introducing The Dirty Deed Distortion Pedal
From the light, singing overdrive of classic rock to raunchy, screaming, ear-shattering distortion, the Dirty Deed was created for complete versatility. The tone is very organic and natural sounding; it's designed to capture the character and responsiveness of a classic overdriven tube amplifier with elements of distortion, fuzz and overdrive combined into a single wide-range pedal.

With a turn of the Gain knob you can go from the sparkling overdrive of your favorite classic rock songs to a rich, powerful hard rock distortion with amp-like saturation. The distortion is thick and beefy with a sweet spot in the mid-range EQ and a strong bass response, while highly responsive Treble, Bass, Gain and Level controls allow you to dial in your ideal sound whether you're using the Dirty Deed as your sole source of grit or you're adding some extra dirt to an already-overdriven amp.

For maximum flexibility the Dirty Deed incorporates an active EQ for 12dB of treble and bass boost/cut. A pair of MOSFET transistors evoke the tube-like harmonics and lush sustain that only come from dangerously pushed amplifiers. Runs on standard 9v to 18v DC power supplies.

At 18v the Dirty Deed enhances overall saturation and compression. After several years of development, this analog, 100% true bypass distortion pedal is now being released to the public. Designed and assembled in Santa Barbara, California, the Dirty Deed is available at the dealers listed here. For more information, visit seymourduncan.com. Want to hear it in action? Here are some videos to check out.
seymour duncan also knocked it out of the park with this piece on their silver coil pickups. there's a separate thread about this here where we all circlejerked them for a few pages: http://www.shortscale.org/forum/viewtop ... ght=zephyr
Seymour Duncan Zephyrâ„¢
The Next Great Sound of Guitar


Image

Reverence for the past is the prevailing theme of many popular and enduring products. It's no different at Seymour Duncan, where the JB Model is by far our most popular single pickup model, and our Custom Shop and Antiquity lines are living testaments to the appeal of what came before us.
We love the best of the past, but looking forward is part of our legacy too.
Introducing Seymour Duncan Zephyr—a continuing series of products focused on defining what's next for guitar, unbound from what was.

Zephyr is "the west wind." For Americans, west represents what's next. The trends that will make life better, more enjoyable, more interesting, lie over the western horizon. It's also from where we expect innovations that give us what's new and best. The great Zephyr trains symbolized accessible luxury for traveling North America, opening a vast opportunity landscape to restless people no longer willing to be left behind. That's us—restless to create the next great sounds for guitar, relentlessly working to make expressive tone affordable, but willing to accept that sometimes what's next costs more.

Zephyr products make new sounds we like. They're different. They represent our view of what's next for guitar. They are premium offerings made only for people who want them, whether that's five or five thousand. If you like what we like, we believe you will absolutely love our first Zephyr products: Zephyr Silver Pickups.


Seymour Duncan Zephyrâ„¢ Silver Pickups give you everything you love about electric guitar, but more. Richer tone, more explosive dynamics, more responsive touch, a deliciously dense but wide-open sound.

Zephyr Silver pickups combine four distinct innovations unbound from pickup tradition:

Silver Wire Coils — Known as "The Great Conductor" among metals, silver and silver-plated wire's sonic excellence is well established in high fidelity audio applications, including moving coil phono cartridges, vacuum tube amplifier output transformers and cabling. Just as silver in audio makes music reproduction more convincing and alive, in pickup coils it gives your guitar punchier, jumpier, burstier feel with harmonically dense, dripping tone.

Nickel and Stainless Steel Bi-Metallic Pole Pieces — Combining these two premier transformer metals to shape and focus the magnetic field disturbed by your guitar's vibrating strings further contributes to the vivid, energetic sound of Zephyr Silver.

Glass Fiberfill Nylon Bobbin — Every dialectric material imparts its own sonic properties. In listening tests of new, more stable bobbin materials, we chose glass-filled nylon for slight advantages in definition and detail, as well as excellent material stability and consistent finish.

Cryogenic Treatment — Supercooling materials renders permanent improvement to their grain structure. Also an established enhancement in high-end audio, where cable, vacuum tubes and even entire electronic components are cryogenically treated for improvements in clarity and realism, we achieved similar results for guitar tone by cryogenically treating completed pickups, copper and silver alike. Cryo treatment enhances string definition and boosts the "way huge" potential of your guitar.

Each of these options is now available with any Custom Shop order, but in combination they lend our new premium Zephyr Silver pickups uniquely fast transients,wider but smooth frequency response, deeply rich harmonics, and unprecedented midrange tone density, with audible gains in string detail, articulation and overall definition. Slighter touch produces expressive sound, yet peak dynamics are more explosive, making your guitar feel more energetic and alive.

We consider Zephyr Silver the most expressive pickups so far. They are not inexpensive, but from squeaky clean to buzzsaw grind, you'll hear and feel more power, projection and expression from any electric guitar.

Zephyr Silver Humbuckers
Set: $1,195
Single: $595.95

Zephyr Silver Stratocaster® Pickups
Set: $1,195
Single: $395.95

Zephyr Silver Telecaster® Pickups
Set: $995
Single Tele® Lead: $549
Single Tele® Rhythm: $449
i think whoever works in SDs marketing department is doing a really good job and is definitely one of the best benchmarks in the industry. there is real skill in jamming not just a lot of words, but literally all the words, into a product like that.

Posted: Thu Nov 14, 2013 5:57 pm
by Fakir Mustache
This one is also in that vein: SIB! Mr. Echo

It's a cool pedal and all and I kind of want one, but because of the specs on their site, not the TV style commercial.

Electro-Harmonix had a couple like that, maybe more the tripping hipster version of it: hazarai trip There's several of these, it gets really weird when she cites the technical specs.

Posted: Fri Nov 15, 2013 11:31 am
by luciguci
holy tits i remember the sd zephyr pickups lmao

seymour duncan must have like the official guitar gear lingo thesaurus in their marketing department or something because holy shit they got all the words

Posted: Fri Nov 15, 2013 1:14 pm
by NickS
Known as "The Great Conductor" among metals, silver and silver-plated wire's sonic excellence is well established in high fidelity audio applications, including moving coil phono cartridges, vacuum tube amplifier output transformers and cabling. Just as silver in audio makes music reproduction more convincing and alive, in pickup coils it gives your guitar punchier, jumpier, burstier feel with harmonically dense, dripping tone.
Does anyone really believe this bullshit? It just makes me so cross, I might just have to make myself a cup of tea.

[edit]Anyway, gold is surely "the great conductor"[/edit]

Posted: Sat Nov 16, 2013 12:41 am
by luciguci
NickS wrote:
Known as "The Great Conductor" among metals, silver and silver-plated wire's sonic excellence is well established in high fidelity audio applications, including moving coil phono cartridges, vacuum tube amplifier output transformers and cabling. Just as silver in audio makes music reproduction more convincing and alive, in pickup coils it gives your guitar punchier, jumpier, burstier feel with harmonically dense, dripping tone.
Does anyone really believe this bullshit? It just makes me so cross, I might just have to make myself a cup of tea.

[edit]Anyway, gold is surely "the great conductor"[/edit]
IIRC the mojo dick thumpers in some other forum believed in it religiously despite never playing the pickups themselves.

Posted: Sat Nov 16, 2013 4:39 pm
by Fakir Mustache
For old school stuff, you might want to check out Gibson literature from the Orville Gibson period. I can't personally find any online, maybe someone else can.

Also Rickenbacker literature. You can only find it on their site, or get sued if you put it somewhere else, but it's there on the left under "History".

Posted: Tue Nov 19, 2013 9:20 am
by Doog
"The Great Conductor"
Wasn't he in Thomas The Tank Engine?